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Overview of the Project

SAMBA its objective is to create a framework for allowing local communities and citizens (including low income population) to access community-oriented content and services by means of iDTV channels. In doing so, SAMBA will explore also the potentials of utilization of iDTV within mobile virtual communities and its possible impact for the creation of future services and business models related to iDTV (fixed and mobile) market.

Approach

In order to meet the project objectives of creation and delivery of iDTV based community services, SAMBA will conduct the following approach:

  • From content and services production point of view, SAMBA will create a framework for the development of iDTV interactive applications that are cross-compatible between DVB-T MHP and DVB-H.
     
  • From the final user point of view, SAMBA will take in account both: 1) usability issues related to technology adoption by non expert users, and 2) low cost requirements for meeting the needs of low-income users and communities. For meeting this last requirement, SAMBA will study the use of already existing PLC based networks as return channel of low cost set-top-boxes.

Due to the emerging of mobile iDTV market in the targeted geographical areas (Europe and Latin America), SAMBA will address compatibility and integration issues between different mobile and fixed iDTV standards in order to sustain opportunities for future developments.

Project Organization

The project is organizaed in six Workpackages as follows: